Music industry magnate and APB Speaker Troy Carter surprises by becoming Spotify’s global head of creator services. Previous to this career change, Carter had represented high-profile artists such as John Legend, Meghan Trainor, Lady Gaga and Miguel. Billboard speculates this to be “the start of a music industry exodus” towards the tech sector.
Although it was his insight into the music industry that initially propelled him to success, Troy Carter has forayed into the tech world through his company Atom Factory. By hiring Carter, Spotify hopes to increase competitive edge by clinching exclusive music releases. An insider posits “The next question isn’t, ‘what is Troy going to do [at Spotify],’ but who will Troy be bringing with him.”
From humble beginnings to sought-after business visionary and creative innovator, Troy Carter shares what fuels his ever-expanding career and the inspiring life lessons learned along the way.