Pt. 1: Do I need a speaker for my event?
|APB speaker Rosie Perez at Bunker Hill College|
Here are some questions to consider as you decide whether a speaker is right for your event.
1. First, think about your mission. What is your goal? Do you want to raise funds for your business or nonprofit? Do you want to improve morale within your corporation? Do you want to convince visiting students that your college is an exceptional school? The first step in booking a speaker is identifying the goal you would like the speaker to accomplish. This will bring you one step closer to determining which type of speaker may be best for your event and audience.
2. Now think about your projected audience. Do you want them to be inspired by a hard-hitting keynote? Do you want them to be on their feet, working with a professional in a workshop? Do you want them to engage in a lively debate moderated by a panel of speakers? Different speakers present their messages in very different ways. Knowing what you would like out of your speaker will help you narrow the pool of potential presenters, and makes the task of booking a speaker a little less daunting.
If you’re having difficulty answering these questions, don’t worry. Speakers bureaus exist to help you conceptualize and realize your event. This is what we do, day in day out – match the right speaker with the right event. So if you’re confused, a speakers bureau can help you figure out your mission and objectives.
3. But is a public speaker a good fit for your event? A public speaker isn’t right for every engagement: you might not want someone standing on stage trying to engage attendees during a tug of war at a field day. Here is a handy list of some of the more popular types of events that people hire speakers for:
- Keynote addresses: Designed to set the tone for the day or to start or end a conference with a bang, a keynote speaker energizes and inspires your audience.
- Debates and panels: This attention-holding format generates impassioned discussions among participants and audience members, and is a great way to introduce your audience to multiple, often varying viewpoints.
- Recognition and Observation Months: From Black History to Women’s History to Breast Cancer Awareness months, speakers honor specific causes or landmark historic events by lending their expertise on the subject.
- Seminars and workshops: In these training sessions, audiences interact with experts to gain invaluable information, perspective, and knowledge on a specific topic area.
- Commencements: A commencement speaker delivers a message aligned with your school’s mission while inspiring graduates to seek success beyond your school’s gates.
- Community reads and first-year reads: These events enrich the basic writing curriculum and encourage conversation beyond the classroom or library.
- And many more.
Still have questions on whether a speaker is a good addition to your event? We are happy to share our insights on the speaking world with you and to answer any questions on how to book a speaker. Call us at 800.225.4575 or contact us on our website to get started.
How to Book a Speaker: Finding the Right Speaker for Your Event