How to Book a Speaker: How Do I Find the Right Speaker for My Event?

Pt. 2: How do I find the right speaker for my event?
This is the second installment in a new series on how to book a speaker in which we will guide you through the process of selecting a speaker and bringing him or her to your event. Please call us at 800.225.4575 or contact us on our website with any questions on how to book a speaker.
Now that you’ve decided that a speaker would add value to your event, it’s time to choose the right speaker. This may seem like an overwhelming task, but there are many resources at your disposal to help you out.
Think back to the questions you asked yourself when you were deciding whether you needed a speaker in the first place:

1. What is your goal?

Do you want a funny personality to motivate your sales force? Are you looking for an expert on a specific topic – be it healthcare, education, or corporate management – to share his or her insights with your organization? Do you want a celebrity to draw a crowd for a fundraiser?

APB speaker Michio Kaku
2. Who is your audience and how do you want them to be impacted?

Do you want your nonprofit to be inspired by a hard-hitting keynote? Do you want your employees to be on their feet, working with a professional in a workshop?  Do you want your students to engage in a lively debate moderated by a panel of speakers?
Once you can answer these questions, ask yourself the following question:

3. What is your budget?

Speakers can cost anywhere from $5,000 to $50,000 or more, so knowing exactly how much you can spend on a speaker is one of the most important factors in deciding who you can book. A celebrity or world leader may cost significantly more than a local university professor, for instance. A speakers bureau will help you find the best speaker to match your budget – at no extra cost. 

Many people are unaware that there is an entire industry devoted to bringing speakers to events and that speakers bureaus are a resource you can use for free – there is no added fee for using a speakers bureau such as APB. If your business, school, or organization can’t afford an expensive celebrity or world leader, we can recommend less expensive speakers who will deliver the same high-quality keynotes you’d expect from a more famous name.
APB speaker Mikhail Gorbachev
By directly calling a speakers bureau, you will be guided through the selection process by an experienced agent. Skilled in matching just the right speaker to the right event, agents get a sense of your organization’s culture and recommend speakers best suited to your environment. Part of their job is to remain on top of current events and trends, and as such they can recommend speakers who address the hottest topics on politics, literary arts, business, education, popular culture, and healthcare, among other areas. And if you’re still not sure what kind of event you’d like to host or what you would like your speaker to address, agents will help you define your goals.

It may also help you to browse sites like YouTube, Vimeo, and TED/TEDx to get a feel for the type of speaker you would like. While the exact speaker you view may not be available for speaking engagements, his or her presentation style will give you an idea of what sort of delivery you prefer – humorous, educational, or content-rich, for example. Once you can explain what sort of delivery you would like, an agent at a speakers bureau will be able to make specific recommendations in line with what you’re looking for.

Once you have decided on a specific speaker, agents will thoroughly educate you on your speaker of choice and provide you with additional literature and videos so that you are expertly versed in that speaker and his or her speaking topics when you suggest him or her to your board.

Still have questions on how to select a speaker? We are happy to discuss the speaker selection process with you and to answer any questions you may have on how to book a speaker. Call us at 800.225.4575 or contact us on our website to get started.

Next time: 
How to Book a Speaker: How Far in Advance You Should Plan Your Event

How to Book a Speaker: Do I Need a Speaker for My Event?

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